More than three quarters of the online population are frequent social media users (Nielsen), with women making up over half of all users (Pew Research). People are talking and they’re talking about your brand.
Consumers like sharing their experiences and often look to others for recommendations when it comes to making a purchasing decision. In fact, 78% trust recommendations from others over advertisements (Socialnomics).
Brands have the opportunity now more than ever to reach their consumers where they’re talking – social media sites. The average consumer mentions specific brands 90 times per week in conversations with friends, family and co-workers (odm group). Brands are not only listening, but playing an active role within consumer conversations, thus creating a one-on-one connection. By engaging in this social interaction, consumers can feel compelled to take action by recommending, sharing and even purchasing brand’s products and service. This shift from one-way advertising to two-way conversation means that the consumers are building meaningful relationships with brands that will impact their purchasing decisions in the long-term. Advertisers are recognizing this and changing their marketing strategy, are you?