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The Beauty of Leveraging Health Content [VIDEO]

Posted on: December 5th, 2011 - 1 Comment

Women are looking for credible and authoritative expertise to answer health and wellness questions about beauty, skin and cosmetic surgery.

The American Society for Aesthetic Plastic Surgery (ASAPS), the leading professional organization of plastic surgeons certified by the American Board of Plastic Surgery, is at the forefront of innovation in aesthetic plastic surgery around the world. Their mission includes medical education, public education and patient advocacy.

EmpowHER Media and ASAPS recently partnered to leverage expanded content and to help health and wellness brands reach and engage female health consumers. Online advertisers and sponsors can count on this partnership for integrated, multimedia content and marketing solutions designed to educate and compel these influential female health consumers into buyers and brand supporters of the brands that ASAPS and EmpowHER serve.

The partnership will highlight a content exchange of relevant articles, videos and user-generated pieces on both EmpowHER.com and ASAPS’ sites: surgery.org and projectbeauty.com.

“The Aesthetic Society works hard to provide clinically-approved, accurate, and relevant content to our audience enabling them to make the most informed decisions around plastic surgery options,” says Jeffrey M. Kenkel, MD, President of ASAPS. “Partnering with a leading, credible company like EmpowHER helps us not only extend our reach to EmpowHER’s over 18M women that visit their site annually, but further spreads the message about plastic surgery in a safe, and legitimate environment. It is the perfect, high-quality, complementary platform for our educational content to a highly influential community of decision-making women.”

One Response

  1. Glad to read this blog! Keep it going!

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