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Reaching Boomer Women Where They Listen

Posted on: November 1st, 2011 - 3 Comments

Vibrant Nation is excited to partner with EmpowHER Media to help marketers engage women in the places they trust the most. While EmpowHER.com reaches women of all ages around topics of health and wellness, Vibrant Nation offers the added depth of a demographic-specific community where women over 50 share and seek information and support on lifestage-specific issues.

There are 40 million Boomer women in the U.S. today. Ignoring this fast-growing and influential demographic of women 50+ is no longer an option for advertisers. Marketers must recognize that these women are making healthcare decisions for themselves, their partners, and up to three other generations of their own families.

The best place to reach these powerful consumers is in safe, relevant and supportive communities like EmpowHER and Vibrant Nation. Vibrant Nation is both the leading social platform offering trusted lifestage-specific content and support for Baby Boomer women, and the #1 source of research and marketing insights for marketers eager to understand and engage these influential consumers. Advertisers who target Boomer women appropriately on Vibrant Nation can achieve click-through rates as much as 5 times higher than on other sites.

The most important referral for a Boomer woman is women like me.  Women tell us that they trust referrals from a real community more than information from any other source. As one VibrantNation.com member said, Women on VibrantNation.com share their dreams, fears, and their life stories. It doesn’t begin to compare with the trivial [content] on Facebook. When people are willing to open up and share who they are, people connect, friendships are made, and lives are changed – instead of just reading words. The value of community doesn’t just benefit women; it benefits brands as well.

Stephen Reily
Founder & CEO, Vibrant Nation
Twitter: @VibrantBoomers

Stephen launched VibrantNation.com after researching the lack of media geared towards women 50+. He writes frequently for MediaPost and brandchannel.com, has published articles in BRANDWEEK, and is the co-author (with Carol Orsborn, Ph.D.) of Vibrant Nation: What Boomer Women 50+ Know, Think, Do & Buy. In addition, he consults regularly with companies seeking to better understand the Boomer woman. Stephen graduated from Yale College, summa cum laude, and from Stanford Law School, after which he clerked for Justice John Paul Stevens of the U.S. Supreme Court.  He lives in Louisville, Kentucky, with his wife and three children.

3 Responses

  1. Lyndall says:

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