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Introducing EmpowHER Insights: Marketing to Women

Posted on: October 19th, 2011 - 7 Comments


Welcome to the official blog for EmpowHER Media!

If you’re looking to discuss key insights in marketing to women, trends in online and social media marketing for healthcare, and to just keep on top of what we and our clients and partners are up to at EmpowHER Media, you’ve come to the right place.

We’re glad you could join us.

Let’s get the introductions out of the way and let you know WHO you will be following along this blog, shall we?

Meet the blog team:

  • Thom Brodeur – President & COO
  • Jamie Glass - Executive Vice President & CMO
  • Lauren Moye – Director of Marketing
  • Shana O’Connor – Marketing Manager

In less than three years, EmpowHER Media has created a fast-growth social health network dedicated exclusively to Women’s Health and Wellness. Anchored by EmpowHER.com, our award-winning social health destination for women, we are making a difference EVERY DAY changing, improving and saving the lives of women and their families.

But, enough about us, let’s talk about you! You’re here because you want to know how to reach, influence and engage the most valuable consumer cohort on the Web – women. These women who come to EmpowHER every day want to take control of their health and wellness, are empowered and influential. Women make 90% of the health and wellness decisions of their families (AAFP). US consumers will spend upwards of $150B on health and wellness products and services this year (Marketing Sherpa). And, 9 out of 10 women seek health information online (Burst Media). Who are these powerful, influential women, and where are they?

EmpowHER.com is the home for female health consumers the decision makers for all household health and wellness purchases! Last year, we reached over 16M women. This year, we will reach more than 18.3M onsite and another 47M through syndication. And, in 2012, we’ll reach more than 35M women onsite with another 68M through syndication!

In the past 3 years, we’ve created and amassed the largest women’s health and wellness content library on the Web, and have worked with marquis brands like yours in the hospital, OTC, CPG, pharma and medical device segments to create world-class original content, social community and digital marketing solutions that compel action and inspire confidence in millions of women.

Said all that to say this: we are the most comprehensive social health platform for women on the Web today. And are the partner of choice for brands looking to reach, influence and engage female health consumers in a brand safe social health environment on the Web. We are young, smart, agile and we are changing the game. We are redefining old practices and trailblazing new and innovative ways to connect with women.

We’d love to work with you. We’re making a difference in people’s lives everyday are you?

Best in Health,

Thom Brodeur,
President & COO

7 Responses

  1. Very helpful info. thanks so much, i just need it

  2. Shirley says:

    Thank God! Someone with brains spakes!

  3. Thank you for your website! I really respect what you’re providing here.

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