Archive for the ‘The Female Healthcare Consumer’ Category

5 Tips on Being Your Own Best Healthcare Provider

Posted on: April 19th, 2012 - No Comments

At EmpowHER, we share tips and references to women to be better health advocates. Here are my five tips for dealing more effectively with your own healthcare.

Tip No. 1 If you’re not happy with your doctor, fire him or her. Ask your girlfriends, family and other doctors for recommendations because “good” doctors know the other “good” doctors. They are your best resource. Don’t forget to check the doctor’s credentials and research possible violations.

Tip No. 2 – Stop lying. Did you know that studies suggest 70 percent of patients lie to their doctors? For example, we do not mention that we take aspirin, that we are not taking our medication consistently or at all. We take health supplements and vitamins but don’t consider them medications. It is important to mention because some vitamins and supplements can interfere with medications or make hormone replacement therapy less effective. Make a list of all the things you take and bring it with you to all your medical appointments.

Tip No. 3  Be prepared. First, women need to do their own research. For example, understand treatments and alternatives for a potential diagnosis. Second, send a list of questions to your doctor ahead of your visit. It is estimated that patients are interrupted 18 seconds into their appointments. Few patients can say everything they want to in that time, so be prepared.

Tip No. 4 – Take charge of you. The World Health Organization says 40 percent of women are currently battling one of the Big 6 health conditions: cancer, heart disease, hormone disorders, diabetes, bone and joint conditions, and mental health issues. Remember, if you don’t take care of you, you can’t take care of anyone else.

Tip No. 5  Find a health advocate. Identify a trusted friend or patient advocate, not a family member, that can go with you to appointments. This person needs to listen well, speak up and not be afraid to ask questions of specialists. The last thing you are able to do when you are sick is advocate on your behalf. Put your advocate in your Living Will and Medical Power of Attorney and let them know ahead of time that they are in charge.

Michelle King Robson
Founder, Chairperson, CEO


Originally published in NAFE’s (National Association of Female Executives) newsletter.


Women – Do You Understand Them?

Posted on: April 12th, 2012 - No Comments

Women are complex, taking time and effort to understand. Despite their lucrative spending power and increased influence in buying decisions, women consistently feel misunderstood by marketers. In fact, 91% of women feel advertisers do not understand them. As a health and wellness marketer, you should pay attention to, and take the initiative and effort to better understand women and how to market to them. Here are 4 reasons why:

1. Women are on the Web and They’re Looking for Health Information.

  • 9 out of 10 women seek health information on the web.
  • 64% of women online research information regarding prescription drugs.
  • 72% of women use the Internet for gathering health information.

2. Ladies Love to Share.

  • 33% of women with a health condition go online to find other women like them for advice.
  • 64% of moms ask other mothers for advice before they purchase a new product and 63% of all mothers surveyed consider other moms the most credible experts when they have questions.
  • 92% of women pass along information about deals or finds to others.

3. Women Take Action.

  • Women are responsible for 90% of health care decisions.
  • 75% of women identified themselves as the primary shoppers for their households.
  • Women control 85% of all purchasing decisions, and purchase over 50% of traditional male products, including cars, home improvement products and electronics.

4. Now Let’s Talk Money – Women are the Buyers in Today’s Market.

  • Women control $7 trillion in consumer and business spending in the United States.
  • 51% of U.S. private wealth is controlled by women.
  • Women account for 58% of all total online spending.
  • Over the next decade women will control two-thirds of consumer wealth.
  • Women account for over 50% of all stock ownership in the United States.
  • 22% of women shop online at least once a day.

Learn more ways to reach HER.

Shana O’Connor
Marketing Manager

Pin Worthy

Posted on: April 9th, 2012 - No Comments

Pinterest is revolutionizing the way users categorize and visually represent information. It is taking the social media world by storm, and marketers are scrambling to not only understand but successfully engage in this site! Here are few stats about Pinterest that will leave you – as healthcare marketers – eager to learn more.

  • Pinterest hit 10 million unique monthly views faster than any site in U.S. history
  • On average each time a person visits the site they spend 58.8 minutes “pinning” while Facebook has an average visit time of 12.1 minutes.
  • Nearly 1/3 of of all Pinterest users have an annual household income of $100K+
  • Almost 70% are female (keep in mind, females control 90% of all household healthcare decisions)
  • The largest demographic on the site are between 25-34
  • 50% of Pinterest users have children

Whether you’d like to simply have a Pinterest page for your brand like EmpowHER, or you are creating full-blown marketing campaigns like Kotex – the stats speak for themselves and warrant marketers to take a closer look at this visually captivating site.

What is Your Brand Doing with Your Extra Day?

Posted on: February 29th, 2012 - No Comments

Today, February 29th, only comes once every four years. How can you make this leap year count? Your brand could use this day to start improving, changing and saving lives with EmpowHER.

Our audience isn’t just another ad impression. Every day women’s lives are being impacted on EmpowHER. Our highly-targeted and empowered audience is actively engaged in changing the way they improve their health. How do we know? We’re not just aiming to improve women’s health, we’re measuring it every day.Your branded and sponsored content can have more than marketing impact.

Be a part of the change today.



“Targeting the Household’s Chief Wellness Officers” as featured in Adweek

Posted on: February 27th, 2012 - No Comments

“In the beginning, Health 1.0 was just putting content on the Web,” says Jamie Glass, EmpowHER’s CMO. “Today, with health information research being the third most popular use of the Web, women must have access to more than content. They need vetted expert information, resources that can teach them how to be better health advocates and validate their experiences. They also need to be in a community where they can share their stories to inform others and, most importantly, ask questions.”

Click here to read the full article on Adweek.

For Women, All Websites Aren’t Equal: Go Where They Connect with Each Other

Posted on: February 23rd, 2012 - No Comments

In terms of influence (and the ability for brands to engage consumers), the internet is firmly divided into two worlds: one focused on traffic for traffic’s sake, clicks and impressions, the other focused on building the kind of community (often with lots of traffic) where people actually connect with each other and listen.

In our own lives we know the difference between overhearing someone scream the name of a brand in a crowd and having someone we trust recommend it – but the world of internet advertising has often acted as though the former were actually more valuable than the latter.  Go figure.

Recent research, both quantitative and qualitative, now offers clear evidence that what we all know to be true in our own lives (we are more likely to rely on information shared by people we trust) is true for the lives of others, too.

Vibrant Nation is the #1 social platform for Baby Boomer women and a partner of EmpowHER.  Like EmpowHER, we know that women are more likely to rely on the advice of women like them in a peer-to-peer network than on anything else.

Our site’s members confirm this every day.  Real connections between peers are not the same as “friendships” on social networks.  They are better.  As one Vibrant Nation member said, “I found conversations on Facebook very superficial and to be honest – plain boring. Even though this is all internet, women on VN share their dreams, fears, and their life stories. It doesn’t begin to compare with the trivial on FB, in my opinion. When people are willing to open up and share who they are, people connect, friendships are made, and lives are changed – instead of just reading words.” (more…)

Empowering Patients Through Social Health Communities

Posted on: February 21st, 2012 - No Comments

We now have more online resources available than ever before, particularly when it comes to health-related information, research and recommendations. EmpowHER women want to know, how do they filter through the overwhelming amount of online resources to find the most relevant health information?

Let me start with a huge misperception that may be affecting the way we all see the Internet. I hear time and time again that the so called millenials are more adept at filtering out the information that they find online; that this younger audience has some innate ability to make sense of search, and that by default people in the 30’s, 50’s, or 70’s may have a higher hill to climb – but this is not true. Less than 1 in 4 college age student can conduct a well-executed search. This means that we ALL need to embrace that search, filtering, and curation are new skills that we ALL must evolve.

There are a few tricks for anyone interested in learning about health through online sources.

  1. Take note of the type of site that you are surfing .gov vs .org vs . edu vs .com – this will help clue you into the site’s mission as there are certain restrictions on .gov and .edu sites that make them unique;
  2. Try to ‘triangulate’ whenever possible – you should look for two or three difference sites or resources that each tell the same story;
  3. Look for ‘original sources’ – healthcare sites can often present digested or simplified messages, but the empowered learner will keep a critical eye out for how sites are referenced and where they are getting their facts, and
  4. Look out for ‘too good to be true’ reporting – if you find a site that focuses only on ‘miracle benefits’ of a diet, a piece of equipment, an exercise routine, or a supplement, then you should realize that you are only getting half of the story.

Think of yourself as an investigative reporter…the more questions you ask, the better informed you will be.

Social media has become a platform where women are engaging with other women around their health and wellness. According to a recent Pew Internet Research study, 33% of women seek peer interaction in social networks about their health.  How do you think the social world will help patients looking for answers?

This is a great question – the simple answer is that without embracing social technologies as a way of becoming empowered, there is really no way we can take ownership of our health. (more…)

For the Love of Empowering Female Health Consumers

Posted on: February 18th, 2012 - No Comments

Blogging and Your Brand

Posted on: February 7th, 2012 - No Comments

Partnering with bloggers can help build your brand. How? Influence matters! People, particularly women, go online to research, look at reviews and read peer recommendations about brands, products and services when making purchasing decisions.

According to the study, Brands and Women Bloggers, 93% of women have purchased a product based on brand information found on a blog or online community. 70% of bloggers trust a brand more when that brand is promoted or recommended by someone they know from a blog or social media more than traditional media (BlogFrog and The Social Studies Group).

Blogging has become a valuable marketing communications tools. You need to ask, if it is not part of your marcom strategy, what about your competition? More than likely, blogging is impacting your brand awareness and how you influence consumers.

So, why do you need to engage bloggers or blog yourself? The following benefits are market movers:

  • Creates more content
  • Builds trust
  • Drives organic search
  • Establishes your presence in a social community
  • Grows brand visibility
  • Increases revenue

Working with bloggers means reaching potential customers on a personal level. If bloggers aren’t talking about your brand, you’re missing out on a huge opportunity to reach, connect and create an authentic brand voice that resonates with your customers.

EmpowHER has a blogger network of more than 100 contributing valuable content and building trust within our social health community.  Are you connected to them?  They are connecting with HER! Contact us today to get your brand involved and learn more about our Blogger Program.

Social Health is a 21st Century Movement

Posted on: January 25th, 2012 - No Comments