Now
She Seeks Peer Perspective & Online Health Resources
Facts
- Health information research is the third most popular use of the Internet behind email and search ~ Pew Internet Research Project
- 9 out of 10 women seek health information via the Web ~ National Marketing Institute
- 50% of all health research is conducted by individuals for other people in their lives
- 33% of women with a health condition go online to find other women like them for advice ~ Pew Internet Research Project
- 9 out of 10 EmpowHER users seek health advice from other women ~ EmpowHER User Survey
She Consumes More Health Care
Facts
- 40% of women in the U.S. alone have one of the “Big 6″ health conditions; While 51% are “Active & Fitness Oriented” ~ World Health Organization
- Women make 4.6 doctor’s visits a year; 3x more than men, 2x more than their children ~ CDC
- 64% of women online research information regarding prescription drugs ~ Pew Internet & American Life Project
- 72% of women use the Internet for gathering health information ~ Pew Internet & American Life Project
She’s the Buyer
Facts
- Women are responsible for 90% of all health care decisions ~ American Academy of Family Physicians
- Women wield formidable purchasing power, controlling $5 trillion in spending annually ~ Vertis Communications
- 80% percent of women say the role of women is changing and 90% of those say it is changing for the better ~ Nielsen study, “Women of Tomorrow: U.S. Multicultural Insights”
- The top activity for women online is shopping and buying products ~ SheSpeaks.com
Empowered Female Health Consumers
She Comes to EmpowHER for:
- The largest women’s health and wellness content library on the Web
- The largest peer-to-peer community of women talking about their health and wellness
- Advocacy advice, tips and tools for HER, and HER loved ones
- Health and wellness answers through the 24-hour guarantee ASK feature and social sharing options